Responsibilities

• Develop, manage, and execute social media campaigns and promotions to drive winning social-first strategies. Provide KPI’s and recommendations.
• Responsible for content plan and calendar to support social media and influencer marketing to align with overall communications calendar.
• Oversee content development that clearly expresses and articulates brand value in a compelling and impactful way driving awareness and engagement.
• Create content as needed for campaigns and promotions.
• Post and manage social media community to align with marketing objectives working cross-functionally with internal and external stakeholders and resources.
• Manage social media channels including but not limited to Facebook, Instagram, LinkedIn, YouTube, TikTok.
• Research and report out on social trends and new channels / platforms.
• Work in internal and external stakeholders to develop social media guidelines/how to and activate social posting across sales channels.
• Align with marketing calendar and business priorities to develop and rollout out social media calendar.
• Develop and execute an influencer plan that elevates the brand across primary and secondary customer target groups.

Requirements

• Bachelor's degree in Marketing or Digital Marketing
• Minimum five years of hands-on experience with social media, marketing, email marketing, and related work
• Fundamental understanding of marketing and branding and familiarity with a variety of marketing concepts, best practices, and procedures
• Ability to develop and execute marketing plans
• Writing and creative development skills
• Ability to present and communicate plans and data to a diverse group of stakeholders
• Travel up to 20%

Preferred

• Experience with Adobe Creative Suite; InDesign, Creative Cloud, Illustrator, and Photoshop.
• Analytical skills with some in data analysis and budget management preferred.

Benefits

• Health, dental, and vision coverage
• 401k company match plan
• Paid sick, personal, and vacation time.