Responsibilities

• Content oversight is a large part of the role.
• You'll schedule out 60+ pieces of content per day, using our team's scheduling software, across our five main, active platforms (Facebook, Instagram, TikTok, YouTube, Linked In) as well as a focus on Google Business Profiles, X, Pinterest and Threads).
• Most raw assets come from our team, and your job is to tailor those into platform-specific posts and get them posted.
• Review ongoing content daily for anything that's overperforming, seek to understand why, and share that understanding with the team so it shapes what gets created and edited next.
• Run ads behind our best-performing content and analyze how they do.
• Content calendar strategy is how you'll run the operation day to day.
• You'll own the brand's content calendar, make sure what we're posting actually serves our strategy, and adjust when it's not working.
• That includes watching social platforms for trends worth jumping on, or worth skipping, and working with the team in advance so production lines up with the calendar.
• Email marketing runs about 1 to 2 times a week depending on season.
• Treat it as another platform: send, learn, fix, repeat loop, often paired with our best-performing social video.

Requirements

• we're looking for someone who's "in" to marketing and social media, personally active on social platforms and aware of what's trending in contemporary culture.
• can read performance data.
• has experience running paid social ads.
• knows their way around email marketing.
• has a sharp eye for detail.
• is analytical: you can spot a pattern in performance data and translate it into direction for a creative team, because we're looking for content that over-indexes.
• has managed a daily publishing operation before, ideally at our kind of scale, not a once-a-day content calendar, and is comfortable building posts out weeks in advance, using IT and AI to support that process.

Preferred

• A plus, but not required... if you're comfortable shooting your own supplemental content occasionally, have a background in boating, outdoor recreation, or hospitality, or have basic graphic design skills.

Benefits

• Health insurance
• Vision insurance
• Dental insurance