Social Media and Digital Content Producer

Minneapolis, MN (On-site)

$115K/yr – $125K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own social content creation across formats and channels, turning audience insights and brand voice into channel-native posts that perform.

  • Produce platform-specific content across short-form video, imagery, carousels, and copy.
  • Capture and execute a high-volume social-first content program grounded in audience data and brand voice.
  • Translate campaigns into compelling, channel-native social content and maintain a consistent brand voice.

Job Description

Own social content creation across formats and channels, turning audience insights and brand voice into channel-native posts that perform.

  • Produce platform-specific content including short-form video, static imagery, carousel posts, and copywriting.
  • Capture, create, and execute a high volume of social-first content grounded in audience insights, performance data, and brand voice.
  • Translate brand and product campaigns into strong, compelling, channel-native social content.
  • Develop and maintain a consistent brand voice and identity across all social channels.
  • Collaborate with internal teams, agency partners, and creators to deliver high-quality content on time.
  • Monitor social platforms to identify emerging trends, cultural moments, and new formats, turning them into actionable content ideas.
  • Write and adapt platform-specific copy and promotional hooks aligned with brand voice.
  • Ability to edit and manipulate photos/videos/graphics/etc. for use on social media channels, including usage through paid media.
  • Perform other duties as assigned.
Link Snacks logo

Link Snacks

When it comes to being wild, we know a thing or two. We're not afraid of trying something new or the hard work it takes to make it happen. It's in our DNA. We've turned a family recipe into a new snacking category. And the wilderness into the world's largest meat snack business, that's still proudly family owned and operated. We're a company built by innovators, and are driven to not only satisfy your hunger, but to also feed your journey – whether that journey is on the road, on the run, at the campground, at the playground, in the office or in the moment. It’s a journey we share with you. It’s the journey forward of our people, of our communities, of our category...with a reverence for quality and an irreverence for the status quo.At Jack Link's Protein Snacks, we see every moment of every day as an opportunity to move forward, to forge new ground. To realize our vision of becoming the World’s #1 Protein Snacking Company. We never give up. You never give up. Together, we keep going. Are you wild enough to join us?Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company is made up of passionate team members, across 11 countries, who share an uncompromising commitment to delivering awesome products and feeding the journey of those who move things forward. The Jack Link’s Protein Snacks portfolio of brands includes, Jack Link’s, Lorissa’s Kitchen, MATADOR Jerky, Golden Island, BiFi and Peperami.

Founded in 1985
Minong, Wisconsin, USA
1.3K employees (108 in marketing)

Traffic Signals

Monthly Visitors
99K
Monthly Google Ads Budget
$19.3K
Traffic Source Mix
Search
55.3%
Direct
34%
Referral
6.7%
Social
3%
Paid
1%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
96 (7% of company)
Median Career Experience
13 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
1

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