Responsibilities

• Develop and execute a comprehensive organic and paid social media strategy aligned with company and revenue goals
• Audit and optimize all social channels; identify growth opportunities, platform gaps, and content efficiencies
• Own, plan, and manage the editorial calendar across Instagram, YouTube, TikTok, LinkedIn, Facebook, Reddit and emerging platforms
• Manage daily posting, community engagement, DMs, comments, escalations, and overall follower/engagement growth
• Collaborate with creative, product, marketing, and e-commerce teams to ensure social content supports launches, campaigns, and promotions
• Oversee content creation and production, including short-form video, product features, tutorials, and behind-the-scenes content
• Lead influencer and brand ambassador collaborations, UGC campaigns, and partnerships to increase reach, authenticity, and social proof
• Monitor platform trends, audience behavior, and competitive insights to proactively optimize content and strategy
• Develop and manage paid social campaigns with performance marketing, optimizing for ROAS, awareness, and retargeting
• Pull and report KPIs weekly/monthly with actionable insights
• Conduct social listening on competitors and aspirational brands; share insights and recommendations with the broader team
• Ensure consistent brand voice, visual identity, and messaging across all social touchpoints
• Produce high-quality short- and long-form content including videos, reels, product photos, tutorials, and promotional campaigns
• Script, storyboard, shoot, and edit content for web, email, social platforms, in-store screens, and training programs
• Capture lifestyle and product photography for new launches and catalog updates
• Cover events, interviews, and product demos with end-to-end video production capabilities
• Repurpose and refresh existing content based on performance metrics and evolving brand needs
• Maintain consistent brand storytelling through visual and written content across all channels