Responsibilities

• Develop and administer a college-wide social media strategy and content plan that engages key audiences and supports the College’s priorities.
• Manage the day-to-day functions of Carleton’s official social media channels, including Instagram, TikTok, Facebook, Threads, Blue Sky, YouTube and LinkedIn.
• Conceptualize and produce content for the College’s official social media channels, and engage with and respond to users.
• Produce engaging short-form video content (including vertical video on TikTok, Instagram Reels, and YouTube Shorts) that aligns with the College’s brand and messaging.
• Actively monitor social, traditional, and student media mentions related to Carleton, and produce and distribute a weekly listening report for the President’s Cabinet. Work directly with the VP for Communications on timely issues to ensure college leaders are informed and prepared to respond.
• Follow trends in content creation and social media, analyze and report on the performance of owned channels, and experiment with and learn from new tools and technologies. Advise staff, faculty, and students across the College in these areas.
• Advise College offices and departments on the development of social media strategies and campaigns in support of important initiatives and events, and oversee the work of others tasked with carrying out these strategies.
• Maintain the Carleton Editorial Style Guide, reviewing the language on at least an annual basis to ensure terminology is current.
• Serve as copy editor for the college’s major communications and marketing materials.
• Write marketing copy for priority pages on carleton.edu , as well as key recruitment and fundraising materials.

Requirements

• Bachelor’s degree in communications, marketing, journalism, or public relations; or other BA with relevant experience.
• 5 or more years of directly related full-time professional experience in social media and content production, with a proven ability to adopt an institutional voice.
• Experience creating short-form videos for social media channels.
• Must demonstrate exceptional judgment and attention to detail, with outstanding verbal and written communication skills.
• Must be deadline-driven, highly organized, and able to work independently while handling multiple tasks.
• Demonstrated ability to maintain confidentiality of sensitive information, and collaborate with a diverse campus community.
• Strong interpersonal skills and a commitment to developing relationships across an organization.

Preferred

• Experience working in higher education.
• Experience working with WordPress.
• Experience working with Canva.
• Knowledge of Chicago Style .

Benefits

• Carleton College is an AA/EEO Employer: We are committed to developing our staff to better reflect the diversity of our student body and American society. Members of underrepresented groups are strongly encouraged to apply.
• Carleton also offers a robust suite of benefits including: A generous 403(b) retirement plan with a 10% employer contribution and 2% employee contribution. Medical, dental, vision, life and disability insurance. Paid time-off, including 25 annual leave days, 8 paid holidays, and extra days at the end of the calendar year to make a continuous week off before New Year’s. Employee Assistance Program (EAP) for all employees. A dependent tuition program after six years of service.