Responsibilities

• Oversee Gotham Park’s day-to-day presence across Instagram, Facebook, LinkedIn, YouTube, TikTok, and other approved platforms.
• Create, schedule, and publish engaging posts, Reels, Stories, short-form videos, and other platform-specific content.
• Capture photos, videos, interviews, and behind-the-scenes content that reflect Gotham Park’s programs, events, staff, operations, partnerships, community, and ongoing work.
• Maintain a social media content calendar and coordinate content needs with staff around programs, projects, announcements, and organizational priorities.
• Ensure content reflects Gotham Park’s mission, voice, visual identity, and brand standards.
• Develop creative, people-centered content highlighting Gotham Park’s programs, staff, volunteers, youth, partners, community members, operations, environmental work, public-space improvements, and impact.
• Propose recurring content series, campaigns, trends, and collaborations that help grow Gotham Park’s audience.
• Promote events, volunteer opportunities, fundraising initiatives, partnerships, and organizational milestones.
• Monitor comments, messages, mentions, and tags, responding or escalating them as appropriate.
• Engage with community organizations, public agencies, partners, and relevant local accounts online.

Requirements

• 2+ years of experience in social media, digital marketing, content creation, communications, or a related field.
• Experience creating social media content, including short-form video, graphics, captions, and campaigns.
• Strong writing, editing, storytelling, and visual-content skills.
• Proficiency with Canva, Adobe Creative Suite, Indesign, or similar tools.
• Strong organizational and interpersonal skills.

Preferred

• Fluency in Spanish, Mandarin, Cantonese, or other languages spoken within NYC communities is preferred.
• Nonprofit, community-based, cultural, or public-space experience preferred.