Responsibilities

• Participates in and helps lead the planning, development, and execution of social media and digital content initiatives in collaboration with a preceptor and senior leadership.
• Develops and produces high-quality, strategic content (e.g., short-form video, photography, written narratives) that highlights organizational priorities, people, and patient-centered stories.
• Monitors, analyzes, and interprets social media performance metrics, audience insights, and industry trends to inform and refine content strategy.
• Conducts benchmarking and research on healthcare communications trends and peer institutions to identify opportunities for innovation and strategic growth.
• Performs in-depth analysis of engagement, reach, and campaign effectiveness using analytics tools; translates findings into actionable, data-driven recommendations.
• Develops executive-level presentations, reports, and visual summaries to communicate insights, progress, and strategic recommendations.
• Presents findings and content strategies to leadership in a clear, concise, and compelling manner.
• Maintains awareness of emerging trends in social media, digital storytelling, and healthcare communications to enhance organizational impact.
• Collaborates with cross-functional teams (e.g., marketing, communications, operations) to ensure alignment with organizational messaging, brand standards, and strategic priorities.
• Supports executive communications and digital engagement initiatives as assigned.

Requirements

• Current enrollment in a Master’s degree program in Healthcare Administration, Business Administration, Communications, Journalism, Information Technology, or a related field at the time of application or during the internship.

Preferred

• Prior experience in social media strategy, digital communications, analytics, or content creation (academic or professional).
• Experience developing presentations or reports for leadership audiences.
• Familiarity with healthcare environment, communications strategy, or digital marketing concepts.