Responsibilities

• Social Media Management: Oversee and manage Origin's Instagram and TikTok accounts.
• Content Production: Produce a consistent volume of on-brand video and static content that educates, validates, and builds trust with our audience.
• Creative Development: Write copy and develop design briefs for our freelance designer; design some assets yourself.
• Clinical Coaching: Partner with internal experts to translate complex clinical concepts into social-first formats. Consultant will provide guidance on scripting and on-camera presence for expert-led content.
• Community Management: Manage daily community interactions and respond to DMs and comments within 24 hours on weekdays. Proactively engage with relevant creators, brands, and clinicians.
• Influencer Pipeline Development: Identify and vet potential creator partners, delivering curated recommendations to the Marketing Lead for contracting.
• Performance Analysis: Share a monthly readout documenting content performance, engagement trends, and data-driven strategic recommendations.

Requirements

• Experience managing and growing engaged communities across Instagram and TikTok.
• Ability to understand and translate Origin's brand voice — authoritative and evidence-based, but also warm, uplifting, and judgment-free — to social.
• Deep understanding of what social platforms value: authentic expertise over marketing speak.
• Proven track record spotting trends and making fast, confident calls on what's right for the brand.
• Comfort picking up clinical concepts quickly and translating them for a general audience without losing accuracy.
• Proficiency in mobile-first video and static asset production, editing tools (e.g. CapCut, Figma, or similar), and social platform analytics.
• Ability to manage an independent project workflow with minimal supervision and high accountability for results.