Responsibilities

• Own the social media content calendar across Meta platforms.
• Partner with the Director of Content & Creative Strategy to develop and execute organic and paid social media strategies that support business objectives.
• Identify opportunities to grow audience engagement, brand awareness, customer acquisition, and community development.
• Develop campaign plans, content themes, and seasonal storytelling strategies aligned with marketing priorities.
• Stay ahead of platform trends, consumer behavior, and emerging social media opportunities.
• Manage and execute Meta advertising paid campaigns supporting awareness, engagement, traffic, and conversion goals.
• Monitor campaign performance and optimize targeting, creative, and budget allocation.
• Collaborate with the Director of Content & Creative Strategy to test, learn, and scale successful paid social initiatives.
• Manage campaign budgets and performance reporting.
• Manage the day-to-day presence of the brand across Facebook and Instagram.

Requirements

• 4-6 years of experience in social media marketing, content strategy, digital marketing, or a related field.
• Experience managing social media channels for a consumer-facing brand, with preference given to candidates with retail, sporting goods, consumer goods, or agency experience.
• Proven experience developing and executing social media strategies that drive audience growth, engagement, website traffic, and business results.
• Hands-on experience managing paid social media campaigns within Meta Ads Manager, including audience targeting, budget management, optimization, and performance analysis.
• Strong creative instincts with the ability to develop compelling content ideas and translate business objectives into engaging social campaigns.
• Experience creating social media content using tools such as Canva, Adobe Creative Suite, CapCut, or similar creative platforms.
• Strong analytical skills with experience leveraging performance data and insights to inform content and advertising strategies.
• Excellent written and verbal communication skills, including the ability to adapt messaging for different audiences and platforms.
• Highly organized with exceptional project management skills and the ability to manage multiple priorities, deadlines, and stakeholders simultaneously.
• Experience collaborating with cross-functional teams including product, creative, and customer service.