Responsibilities

• Plan, create, and publish engaging content across platforms such as Instagram, TikTok, Facebook, YouTube, and other emerging channels to highlight the practice’s services, results, and patient experience.
• Develop content calendars.
• Script and film short-form videos.
• Capture behind-the-scenes footage.
• Coordinate photo and video shoots.
• Edit content for brand-consistent storytelling.
• Manage community engagement by responding to comments and messages.
• Moderate conversations and support reputation management.
• Track performance metrics, report on key insights.

Requirements

• Strong skills in social media content creation and management, including short-form video, photography, and basic graphic design.
• Experience planning and executing social media content calendars and campaigns across multiple platforms (e.g., Instagram, TikTok, Facebook, YouTube).
• Proficiency with content editing tools and apps (e.g., Adobe Creative Cloud, CapCut, Canva, or similar platforms).
• Ability to write clear, engaging captions and on-screen copy tailored to different audiences and channels.
• Comfort working on-site to film, direct, and capture real-time content with staff, facilities, and (where appropriate) patients.
• Strong sense of visual storytelling, branding, and aesthetics, ideally with portfolio examples in beauty, wellness, or healthcare.
• Analytical mindset with experience tracking social media performance, interpreting analytics, and optimizing content based on data.
• Excellent communication, collaboration, and time-management skills, with the ability to prioritize and meet deadlines in a fast-paced environment.
• High level of professionalism, discretion, and respect for patient privacy and HIPAA or equivalent confidentiality requirements.

Preferred

• Portfolio examples in beauty, wellness, or healthcare.