Responsibilities

• Day-to-day management of every channel: publishing, community, comments, DMs
• All social content creation, generation, editing, and posting across Instagram, X, LinkedIn, and YouTube, with support from the broader Creative team
• Writing your own captions and hooks, in a voice that's recognizably FLORA and not generic AI-tool posting
• Knowing which moments deserve a produced piece and which need a fast one. Most should be fast
• Finding and building real relationships with practitioners whose endorsement carries weight, and telling them apart from people who'll post for anyone who pays
• Developing FLORA's world on social over time: a visual and verbal register people recognize before they see the handle
• Knowing the mechanics cold. First-hour velocity, what drives reposts, when to boost, what each platform actually rewards this month

Requirements

• Genuine culture literacy which means you can name who's doing the most interesting work across creative disciplines right now, and what’s over
• Real platform fluency, not general social experience. You know what's native to Instagram versus X versus LinkedIn and you build differently for each
• Hands-on production ability across the whole stack, with the ability to move fast without a designer
• A community mindset rather than a follower count mindset