Responsibilities

• Build, maintain, and manage a content calendar across LinkedIn, Instagram, YouTube, TikTok, and other emerging platforms.
• Schedule and publish approved content, ensuring accurate captions, tagging, and platform-specific formatting.
• Coordinate with the video production and creative teams to source and repurpose content for social channels.
• Monitor community engagement and respond to comments and messages; escalate sensitive comments, PR issues, or compliance concerns to the team as per established protocol.
• Ensure all published content complies with company communication guidelines.
• Track and report on performance analytics across platforms, using data to inform content strategy.
• Stay current with the latest trends, formats, and best practices across Instagram, YouTube, TikTok, Reels, and Shorts.
• Support the planning and social coverage of product launches, trade shows, and company events.
• Assist with copywriting for captions, posts, and short-form content briefs.
• Organize and maintain a digital asset library, ensuring photo, video, and content files are properly labeled, archived, and easily accessible for the creative and marketing teams.

Requirements

• 1–3 years of experience managing social media accounts in an agency, in-house, or freelance capacity.
• Hands-on experience with social scheduling and analytics tools (e.g. Hootsuite, Sprout Social, Later, or native platform analytics).
• Strong writing and copyediting skills, with the ability to adapt tone across platforms and audiences.
• Working knowledge of content trends, algorithms, and best practices across major social platforms.
• Comfortable working in a technical industry; ability to learn and accurately represent complex subject matter (drones, AI, SaaS).
• Strong organizational skills and the ability to manage multiple channels and deadlines simultaneously.
• Post-secondary education in marketing, communications, journalism, or a related discipline is preferred.
• A portfolio or examples of previously managed social accounts/campaigns is required.