Responsibilities

• Capture and produce engaging short-form video and photo content for TikTok, Instagram, Facebook, LinkedIn, and YouTube Shorts.
• Write captions and contribute to content calendars, ensuring timely scheduling and posting in alignment with brand cadence.
• Assist in forward planning of social media calendars across multiple business pages, each with its own branding and voice.
• Support on-site social media shoots, curate user-generated content, and maintain an organized digital asset library.
• Share influencer and PR-delivered content across brand channels, ensuring alignment with campaign timing and messaging.
• Maintain and grow Wilderness’s presence on LinkedIn by sharing PR features, employer brand content and professional updates that highlight the resort and its team.
• Monitor analytics, audience insights, and post-performance; prepare regular reports and recaps to guide content optimization.
• Pull daily reports of negative reviews across all business platforms and distribute them to Resort Managers for guest follow-up.
• Answer guest reviews across all business platforms (Google, TripAdvisor, Facebook, etc.) in a timely, brand-appropriate manner.
• Participate in rotating weekend social media shifts to monitor reviews, comments, and inbox messages, ensuring consistent guest engagement.