Responsibilities

• Capture and produce engaging short-form video and photo content for TikTok, Instagram, Facebook, LinkedIn, and YouTube Shorts.
• Write captions and contribute to content calendars, ensuring timely scheduling and posting in alignment with brand cadence.
• Assist in forward planning of social media calendars across multiple business pages, each with its own branding and voice.
• Support on-site social media shoots, curate user-generated content, and maintain an organized digital asset library.
• Share influencer and PR-delivered content across brand channels, ensuring alignment with campaign timing and messaging.
• Maintain and grow Wilderness’s presence on LinkedIn by sharing PR features, employer brand content and professional updates that highlight the resort and its team.
• Monitor analytics, audience insights, and post-performance; prepare regular reports and recaps to guide content optimization.
• Pull daily reports of negative reviews across all business platforms and distribute them to Resort Managers for guest follow-up.
• Answer guest reviews across all business platforms (Google, TripAdvisor, Facebook, etc.) in a timely, brand-appropriate manner.
• Participate in rotating weekend social media shifts to monitor reviews, comments, and inbox messages, ensuring consistent guest engagement.
• Prepare a weekly social media performance report for use in Yield Meetings with Marketing and Operations leadership.
• Compile quarterly social media performance reports to document historical trends and support planning for the following year.
• Identify and recommend relevant trends, challenges, and sound/music clips to boost engagement.
• Collaborate with the Director of Marketing and cross-functional teams to source stories, promotions, and visuals for amplification.
• Execute content direction provided by the Director of Marketing and adjust content strategy based on leadership feedback.
• Regularly present content recaps and recommendations to the Director of Marketing for approval before execution when appropriate.
• Monitor and respond to guest comments, messages, and tags in a timely, brand-appropriate manner; escalate service-related issues to Guest Services or management as needed.
• Provide basic graphic design support (resizing, cropping, updating branded templates).
• Support live social coverage of events, attractions, and seasonal promotions as needed.
• Ensure consistency in tone, style, and visual identity across all assigned platforms.

Requirements

• Associate’s or Bachelor’s degree in Marketing, Communications, Advertising, or a related field; or 2–3 years of related professional experience and/or training; or an equivalent combination of education and experience.
• Must be able to write and edit clear, engaging, and brand-appropriate content across multiple business pages, each with its own voice and audience. Strong copywriting and grammar skills, along with the ability to adapt tone for different platforms, are essential. Effective verbal communication and listening skills are also required to collaborate with cross-functional teams and respond to guest inquiries and comments in a professional, timely manner.
• Must be able to calculate basic figures such as percentages, proportions, and averages, and apply these skills when reviewing analytics, engagement metrics, and campaign performance. Comfort with interpreting data reports and using simple calculations to guide decision-making is essential.
• Must be able to identify problems, gather and interpret relevant information, and draw logical conclusions. Requires the ability to follow a variety of instructions, adapt to changing priorities, and exercise sound judgment when balancing multiple projects or addressing guest needs.
• Good attendance and punctual.
• Exhibits professionalism.
• Exhibits good grooming habits.
• Wears the proper uniform.
• Works efficiently.
• Follows all resort and office policies and standard operating procedures.
• Conducts themselves in a professional manner with a positive attitude.
• Physical Activities: Regularly stand, walk, sit, use hands to finger, handle or feel, and talk or hear.
• Lifting Activities: Regularly lift and/or move up to 10 pounds.
• Vision Requirements: Specific vision abilities required by this job include close, distant, color vision, peripheral and depth perception, and ability to adjust focus.

Benefits

• Employees have access to great benefits, amenity usage, and so much more!