Social Media Coordinator

Norman, OK (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 days ago

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Job Summary

Own and manage OU's institutional social media strategy and day-to-day operations, creating compelling content and coordinating campaigns across multiple platforms to advance institutional priorities.

Lead strategy and day-to-day management
Create/content across platforms
Build partnerships and campaigns across campuses

Job Description

Responsibilities

Lead the strategy, planning and day-to-day management of assigned institutional social media channels.
Create compelling photo, video and written content that highlights patient care, medical education, research and community impact.
Build relationships with physicians, researchers, faculty, staff and communicators to identify and develop impactful stories.
Develop and execute organic and paid social media campaigns that strengthen engagement and advance institutional priorities.
Monitor social conversations, manage online communities and provide guidance during time-sensitive communications.
Analyze platform performance and audience insights to continually refine strategy and maximize results.
Stay ahead of emerging platforms, trends and best practices to ensure OU's digital presence remains innovative and competitive.
Responsible for developing strategic social media content that engages audiences across the University of Oklahoma, including the OU Health Campus, supporting institutional priorities through digital storytelling.
Manage the daily operations of assigned institutional social media channels, including Facebook, X, Instagram, LinkedIn, YouTube, TikTok, and emerging platforms.
Create content that highlights education, research, patient care, community impact and other institutional priorities while supporting a broad range of university initiatives.

Requirements

Bachelor's Degree in Marketing, Communications, Public Relations, or a related field.
3 years of experience in a social media management
Background check required: Yes

Preferred

Background in health care marketing

Benefits

Benefits Eligible: Yes

University of Oklahoma

Attracting top students from across the nation and more than 100 countries around the world, OU provides a major university experience in a private college atmosphere. In fact, OU is number one in the nation in the number of National Merit Scholars enrolled at a public university, and is in the top five of public universities in the nation in the graduation of Rhodes Scholars. OU has emerged as a pacesetter for public higher education in the United States and is ranked by The Princeton Review among the top 10 public universities in the nation in terms of academic excellence and cost for students.SpecialtiesArchitecture, Arts & Sciences, Atmospheric & Geographic Sciences, Business, Engineering, Fine Arts, International Studies, Journalism, Law

Founded in 1909

Norman, Oklahoma, USA

11K employees (543 in marketing)

ou.edu