Responsibilities

• Develop and execute innovative social media content strategies aligned with brand goals, including writing engaging posts, designing visuals, and producing videos.
• Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using tools like Hootsuite or Buffer.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback, ensuring timely responses and reputation management.
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for graphic design and visual content creation that captures audience attention.
• Implement Facebook Advertising campaigns to increase reach and engagement while optimizing ad performance through detailed analytics.
• Analyze digital marketing performance using Google Analytics and marketing online analytics tools to measure campaign success and identify areas for improvement.
• Collaborate with cross-functional teams on branding initiatives, public relations efforts, and e-commerce promotions to ensure consistent messaging across all channels.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating content creation, graphic design, and video editing skills.
• Proficiency in SEO techniques, keyword research, web analytics, and marketing analytics to enhance content visibility and measure impact.
• Familiarity with social media management tools such as Hootsuite or Buffer for scheduling and monitoring campaigns.
• Strong understanding of social media marketing strategies including media performance analytics and digital marketing performance monitoring.
• Excellent writing skills with an eye for proofreading to ensure high-quality content that aligns with branding standards.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Knowledge of Adobe Creative Suite applications (Photoshop, Illustrator) and video editing software is highly desirable.

Benefits

• Flexible schedule