Responsibilities

• TikTok — Owned and Creator Content
• Lead daily content creation and posting on TikTok to strengthen our relationship with the sneaker and apparel community, while building StockX’s presence within the Trading Cards, Vintage, and other emerging communities.
• Own the owned-content calendar and posting cadence for TikTok, keeping the content library and asset tracker current.
• Manage the creator content process end-to-end, including shipping product for videos, reviewing submissions, and keeping content flowing on schedule.
• Oversee post formatting, product tagging, captions, and SOPs for owned content, ensuring compliance with TikTok policies
• Track content performance — including views, engagement, and GMV per video — and surface top performers to inform future content strategy.
• Coordinate content scheduling with brand priorities and platform campaign calendars to ensure consistent, aligned execution.
• Produce category-specific cutdowns — with a focus on Trading Cards and Vintage, among others — for use across organic and paid channels.
• Create celebrity stream cutdowns that build excitement and cultural credibility as live shopping scales into a major growth lever.
• Track and report on live performance metrics to measure impact and inform content strategy.

Requirements

• 2-4 years of experience in social media, content creation, or a related field.
• Deep understanding of TikTok, Instagram and platform-specific best practices.
• Strong instincts for what resonates with Gen Z and Millennial audiences.
• Hands-on experience shooting and editing short-form content.
• Fluency in sneaker, apparel, and broader cultural trends.
• Experience with social analytics and performance tracking.
• Strong organizational skills and attention to detail.
• Clear communicator with a collaborative mindset.
• Self-starter who thrives in fast-paced, real-time environments.
• Willingness to travel.

Benefits

• benefits (e.g., medical, dental)