Responsibilities

• The Social Media Coordinator will be responsible for coordinating the day-to-day execution of our social channels
• Content Planning & Posting
• Own scheduling and publishing content across Instagram, TikTok, and YouTube
• Ensure assets are properly formatted, captioned, tagged, and optimized per platform best practices.
• Community Engagement
• Manage daily community engagement including responding to all owned comments and DMs with approved brand-aligned messaging.
• Handles customer service inquiries via social DMs in partnership with CX teams to resolve inquiries efficiently
• Engages with tagged content and relevant accounts to foster community and growth.
• Identify superfans, creators, and niche communities worth engaging.
• Trend Research & Social Listening
• Pull relevant fashion, lifestyle, and cultural trends across platforms weekly.
• Track and log mentions of PATRICK TA BEAUTY across Instagram / TikTok for paid boosting and general use.
• Translate trend research and performance insights into actionable content recommendations tailored to each platform’s audience and algorithm.
• Monitor competitor activity and emerging creators for ongoing inspiration and insight.
• Content Creation Support
• Capture BTS content during social shoots as needed.
• Aid in creative production logistics for social shoots including TikTok shop
• Keep shoot and gifting samples organized and returned on time.
• Internal Organization & Brand Alignment
• Support organization of creative decks and campaign recaps.
• Take notes during meetings and proactively follow up on action items.
• Collaborate cross-functionally with PR, Influencer, Creative, and E-Commerce teams.
• Remain adaptable and solution-oriented during launches, events, and high-volume moments.

Requirements

• 2+ years of experience in social media, preferably within a fashion, beauty, or lifestyle brand.
• Experience managing brand social channels and executing against a content calendar.
• Strong understanding of Instagram, TikTok, and emerging platforms.
• Working knowledge of social analytics and ability to pull reports and identify key insights.
• Proficient knowledge in video editing within TikTok and CapCut.
• Ability to work effectively with cross-functional teams.
• Ability to multi-task, organize, and prioritize work in a fast-paced environment.
• Strong written and verbal communication skills.

Preferred