Social Media Coordinator

New York City, NY (On-site)

$50K/yr – $65K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and evolve a multi-platform social content program that drives audience growth and meaningful engagement, blending visual storytelling, influencer collaboration, live event coverage, and data-driven optimization across channels.

  • Content Craft & Publish: Create static graphics and short-form video aligned to OU brand; manage publishing calendar across Instagram, Facebook, LinkedIn, X, TikTok, WhatsApp, and emerging channels.
  • Growth & Engagement: Identify opportunities to build communities and broaden reach using creative and data-informed strategies.
  • Measurement & Optimization: Track KPIs, analyze performance, and adjust content and influencer strategies to boost impact.

Job Description

Responsibilities

  • Create, schedule, publish, and manage engaging content across all social media platforms, including Instagram, Facebook, LinkedIn, X (Twitter), TikTok, WhatsApp, and emerging channels.
  • Develop compelling static graphics, short-form videos, reels, stories, and other multimedia content that aligns with the OU brand and messaging.
  • Collaborate with internal teams to promote organizational initiatives, events, campaigns, and programs through strategic social media support.
  • Identify opportunities for audience growth, engagement, and community building across platforms through creative and data-informed strategies.
  • Monitor social media trends, platform updates, influencer activity, and best practices to ensure content remains innovative, relevant, and effective.
  • Assist in developing and executing influencer and partnership strategies to amplify reach, strengthen brand visibility, and increase engagement.
  • Track, analyze, and report on social media performance metrics and KPIs to optimize strategy and content effectiveness.
  • Engage with online communities and audiences in a timely, professional, and brand-appropriate manner.
  • Support live event coverage and real-time social media storytelling when needed.
  • Maintain an organized content calendar and manage multiple projects simultaneously in a fast-paced environment.

Requirements

  • Bachelor’s degree required (BA/BS) or equivalent professional experience.
  • 1-5 years (salary commensurate with experience) of proven experience creating, managing, and posting content across major social media platforms, including Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and WhatsApp.
  • Strong understanding of current social media trends, audience behavior, and platform best practices.
  • Advanced experience creating static and video content using Canva, CapCut and other content creation and editing tools.
  • Excellent written and verbal communication skills with strong attention to detail.
  • Ability to think creatively while also using analytics and performance data to inform strategy and decision-making.
  • Strong organizational, multitasking, and time-management skills.
  • Ability to work collaboratively within a team environment while also managing projects independently.
  • Comfortable working in a fast-paced, deadline-driven environment.
  • Understanding of social media analytics, reporting tools, engagement metrics, and KPIs.

Preferred

  • Experience with influencer outreach, community management, and/or social media advertising is a plus.
  • Experience working within nonprofit, community-based, or mission-driven organizations is beneficial.

Benefits

  • Health, Dental & Vision Insurance: The OU offers health insurance through an Individual Coverage Health Reimbursement Arrangement (ICHRA). Instead of a single group plan, employees have the freedom to choose their own health insurance plan that fits their personal and family needs. The OU contributes a generous monthly amount directly toward your premium, making coverage more flexible, affordable, and tailored to you.
  • Annual BeniComp stipend, a supplemental benefit that reimburses eligible medical, pharmaceutical, dental, and vision expenses.
  • Group dental and vision insurance through MetLife.
  • 10 paid sick days
  • 10-15 paid vacation days
  • Paid Jewish and Federal holidays
  • Short Fridays to accommodate for Sabbath observance
  • Free life and disability insurance
  • Discounted continuing education opportunities
  • 403(b) retirement plan with a 5% employer match after 3 years (requires a minimum 2% employee contribution)
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Orthodox Union

A simple question any company should be able to answer is "Why work for them?"At the Orthodox Union the answer is simple. Each and every day, countless Jewish individuals around the world are positively impacted by our array of religious, youth, social action, educational, public policy and community development services, programs and activities.So why work at the OU?It's simple. Commute Local. Impact Global.

New York, New York, USA
487 employees (44 in marketing)

Traffic Signals

Monthly Visitors
199.1M
Monthly Google Ads Budget
$202.6K
Traffic Source Mix
Search
21.6%
Direct
52.8%
Referral
4.7%
Social
20.8%
Paid
0.1%

Headcount Trend

Current headcount: ~487

Marketing Team

Marketing Team Size
39 (8% of company)
Marketing Roles Posted (Last 30 Days)
4

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