Responsibilities

• Own the day-to-day social strategy across YouTube, TikTok, Instagram, Facebook, X, Snapchat and emerging platforms.
• Publish and optimize content for each platform.
• Identify the best moments from long-form episodes and turn them into high-performing shorts.
• Write engaging captions, titles, thumbnails and hooks.
• Stay ahead of trends, memes and platform updates.
• Develop social-first content ideas.
• Experiment with formats, posting strategies and distribution tactics.
• Analyze performance and improve future content.

Requirements

• Lives in the New York City area.
• Deep understanding of YouTube, TikTok, Instagram, Facebook and X.
• Excellent writing and communication skills.
• Strong understanding of short-form storytelling and social-first content.
• Highly organized.
• Passion for internet culture and digital media.

Preferred

• Managed or built large video-first social accounts.
• Success growing audiences organically.
• Knows how to 'hack' distribution.
• Experience in sports media.
• Experience in comedy or entertainment.
• Basic video editing skills.