Responsibilities

• Develop and execute comprehensive social media strategies across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok, to increase brand awareness and audience engagement.
• Create high-quality, engaging content including graphics, videos, photography, and written posts using tools like Adobe Creative Suite (Photoshop, Illustrator) and media editing software.
• Manage daily social media activities using management tools such as Hootsuite and Buffer to schedule posts, monitor conversations, and respond promptly to audience interactions.
• Conduct social listening to gather insights on brand perception, industry trends, and competitor activities; utilize findings to refine content strategies.
• Analyze social media performance metrics with Google Analytics and platform-specific analytics tools; prepare reports on campaign effectiveness and digital marketing performance monitoring.
• Collaborate with public relations teams to ensure consistent branding and messaging across all channels; support media outreach efforts when needed.
• Implement paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and target specific audiences effectively.
• Stay updated on the latest social media trends, platform updates, and best practices in digital marketing performance monitoring.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating content creation, graphic design, and media editing skills.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), video editing software, and media editing tools.
• Hands-on experience with social media management applications such as Hootsuite or Buffer.
• Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and marketing online analytics.
• Strong written communication skills with an eye for proofreading and content writing that aligns with branding guidelines.
• Ability to analyze social media analytics data to optimize campaigns and demonstrate measurable results in social media marketing efforts.
• Familiarity with public relations strategies, relationship management techniques, and digital marketing performance metrics.
• Excellent organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.