Responsibilities

• Job Summary: Responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, TikTok and Twitter, to build an audience and ensure guest engagement. The Coordinator may also monitor site metrics, respond to reader comments, and oversee creative design.
• Work closely with Graphic Design Manager, Graphics team, and internal departments to develop engaging content to elevate brand and increase business.
• Assist in the creative approach of promotional campaigns for the property.
• Setup and maintain an optimal social media posting schedule, daily tasks and activity for all social media outlets to work cross-functionally among other marketing channels.
• Creates digital marketing for website and social media.
• Continually monitors and adapts website content to improve search engine results and search rankings.
• Collaborates with marketing, design, and content teams to optimize guest experience and build brand consistency.
• Determine market trends, competition, potential markets, and recommend methods to expand and develop marketing operations within the gaming industry.
• Prepare report on social media performance. Monitor SEO and user engagement and suggest content optimization.
• Facilitate and monitor all networking conversations (community management) to ensure they meet brand guidelines and are addressed by our marketing team.

Requirements

• High school diploma or GED equivalent required.
• A minimum three – five years’ experience with Social Media and Content Marketing. A combination of education and practical work experience may be considered.
• Two (2) years professional social media marketing experience.
• Experience with graphic design and video/photo editing programs, particularly with the Adobe Creative Cloud Suite of tools (Photoshop, Lightroom, etc.).
• Must be proficient with a DSLR camera and Apple iPhone Pro.
• Knowledge of Hootsuite or similar social media tools.
• Must have a proven ability for social content creation (Facebook, Instagram, Twitter, TikTok, YouTube, LinkedIn, TripAdvisor, YELP, etc.).
• Strong interpersonal skills are required, including the ability to thrive in a team environment.
• Must be guest service oriented and have excellent verbal and written communication skills with the ability to multi-task.
• Copywriting experience preferred.

Preferred

• Copywriting experience preferred.