Social Media Coordinator I

Responsibilities

• Creates engaging content (written and visual) and interacts with users to raise awareness in order to grow all platforms.
• Works with internal and external partners to plan, manage, and develop new social media content for use across Facebook, Instagram, Twitter, YouTube, TikTok, and LinkedIn.
• Responsible for the execution of social media communications strategy through content development, calendar management, and relationships with internal departments.
• Manage the daily voice of Portage Learning and Portage Community by interacting with comments, followers, and other accounts.
• Makes Social Media Lead aware of any key issues and consults with internal teams as needed to formulate appropriate responses
• Build and engage online audiences and communities including but not limited to: content development, brand advocacy/awareness, and facilitate conversation
• Develop, compile and distribute monthly social media reporting to inform social media strategy
• Research social media trends to inform future campaigns and content development
• Monitor social platforms through AgoraPulse and Brand24 to identify brand perception through social listening
• Active participant in brainstorming meetings.

Requirements

• Bachelor’s degree or equivalent years of experience in design or marketing position.
• 0-3 years of experience in design or marketing related field.
• The ideal candidate will be a highly relational self-starter, detail-orientated, and able to work both independently and closely within a team.
• Successful completion of a background check and current and/or ability to obtain the following clearances: Child Ab use, State Police, and FBI Fingerprinting.
• Demonstrated agreement with the stated mission, philosophy, values, and goals of Portage Learning.

Preferred

• Experience with Adobe Suite, Canva, and/or CapCut preferred
• Familiarity with social media monitoring and analytical platforms
• Demonstrated ability to maintain and increase professional knowledge of the latest trends, practices, programs, and applications evolving in social media/networking.