Social Media Coordinator

Responsibilities

• Develop and execute social media content across Instagram, Facebook, TikTok, and emerging platforms
• Create engaging short-form video content, including Reels and TikToks
• Film, edit, and publish content featuring doctors, team members, patients when appropriate, office culture, education, technology, recruiting, and brand personality
• Identify relevant social trends and translate them into content appropriate for dental practices and the GDP brand
• Write engaging captions and social copy while maintaining individual practice brand voices
• Build content strategies that balance scalable national content with authentic, office-specific content
• Maintain social content calendars and ensure consistent posting across participating practices
• Monitor performance and use social analytics to continually improve content
• Lead monthly virtual social media trainings and check-ins with participating practices
• Teach office teams how to capture better photos and videos and create engaging social content

Requirements

• 2–4 years of experience in social media, content creation, digital marketing, or a related role
• Strong experience creating and editing short-form video content
• Proficiency with tools such as CapCut, Adobe Premiere Pro, Canva, or similar editing platforms
• Comfortable filming content using both smartphones and professional/basic camera equipment
• Strong understanding of Instagram, Facebook, TikTok, Reels, trends, algorithms, and platform best practices
• Ability to take a broad strategy and translate it into creative, engaging content
• Comfortable coaching and training people who may have little social media experience
• Strong project management and organizational skills
• Ability to manage content across a large number of brands and locations without sacrificing quality
• Comfortable working independently and taking ownership of social strategy and execution

Benefits

• Competitive health, dental, vision, long-term and short-term disability, and life insurance plans
• Remote workforce model & flexible schedule