Responsibilities

• Social Media Content Creation
• Film, lead photo shoots, and photograph original content for use across all social platforms.
• Edit video and photo content to a polished, on-brand, publish-ready standard.
• Build, manage, and maintain the content calendar, and publish content directly to Instagram and TikTok.
• Monitor platform growth, engagement, and brand recognition, and use those insights to sharpen future content ideas.
• Review and approve content submitted by external partners to ensure alignment with brand guidelines and messaging.
• Manage licensor approvals for social and content initiatives, tracking feedback and revisions.
• Own the direction of Influencer & PR initiatives, building and maintaining relationships with influencers, creators, and PR contacts.
• Identify and cultivate partnerships that increase brand visibility and support campaign and product launches.
• Coordinate gifting, seeding, and collaboration efforts to support Influencer & PR goals.

Requirements

• Proven content creation experience: filming, leading photo shoots, shooting, photography, and video/photo editing (required).
• Hands-on Influencer & PR experience, including relationship building and outreach.
• Digital/ecommerce experience, including uploading PDP assets.
• Proficiency with Canva and Adobe Creative Suite (Photoshop, Illustrator), plus strong working knowledge of Instagram, TikTok, and Meta.
• Strong brand storytelling ability with an eye for what makes content engaging and shareable.
• Excellent written and verbal communication skills.
• Experience managing content calendars and publishing across multiple social channels.
• 1-3 years of experience in social media, content creation, or a related role (fashion or consumer products preferred).

Preferred

• Experience in fashion, footwear, or licensed consumer products.
• A track record of growing Instagram and/or TikTok platforms and increasing brand visibility.
• Experience working directly with licensors or external partners on content approvals.
• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Proactive, collaborative mindset with a strong desire to experiment with new content formats.

Benefits

• Medical, Dental, Vision, 401k plan & access to employee recognition programs.
• Paid vacation, holidays, Eternal Summer Fridays, birthdays off & more!
• Friendly, fun, creative & collaborative work environment.
• Ground Up International is an equal opportunity employer.