Responsibilities

• Learn and apply Discover Puerto Rico’s brand voice, tone, and target audience across all social media content and communications.
• Create, capture, edit, and publish engaging content for Discover Puerto Rico’s social media channels, including posts, Stories, albums, short-form videos, etc.
• Edit mobile-first video content using tools such as CapCut and support visual asset creation through platforms like Canva.
• Assisting with planning, scheduling, and publishing daily social media content across platforms, including Instagram, Facebook, TikTok, YouTube, and Pinterest, and others.
• Stay up to date on social media trends, platform updates, emerging formats, and industry conversations to help identify timely content opportunities.
• Monitor competitors, tourism trends, and cultural moments to recommend relevant and engaging content ideas.
• Support day-to-day community management efforts by assisting with comments, direct messages, and audience engagement as needed.
• Curate and organize user-generated content (UGC) using social media aggregation and content management tools.
• Monitor engagement performance and audience behavior to support optimization recommendations and content performance reporting.
• Travel across Puerto Rico’s 78 municipalities to capture photo and video content that supports Discover Puerto Rico’s marketing initiatives.

Requirements

• Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, Journalism, or a related field, or equivalent professional experience.
• +2 years of experience creating engaging copy and content for social media platforms.
• Experience producing short-form video content for brands, campaigns, freelance projects, or personal content platforms.
• Fully bilingual in English and Spanish, with strong verbal and written communication skills in both languages.
• Familiarity with social media management, content marketing, and digital storytelling best practices.
• Experience using creative and editing tools such as CapCut and Canva.
• Strong organizational skills and ability to manage multiple projects in a fast-paced environment.
• Comfortable working collaboratively within a diverse and creative team environment.
• Passion for Puerto Rico’s culture, destinations, tourism industry, and storytelling.
• Must possess a valid driver’s license and have access to reliable transportation for travel across the Island.