Responsibilities

• Community Engagement: Facilitate and actively engage in online conversations with customers, promptly responding to client queries, comments, and direct messages across all platforms.
• Content Creation & Strategy: Collaborate with the team to conceptualize, photograph, edit, and publish informative, appealing content, including short-form Reels and TikToks and guided by ongoing trend and audience research.
• Agile Campaign Management: Implement social strategy, oversee content schedules, and swiftly adjust promotional pushes based on real-time sales performance and merchandise priorities.
• Performance & Optimization: Measure the success of social media campaigns, monitor SEO and user engagement metrics, and propose data-driven content optimizations.
• Industry Best Practices: Stay up to date on the latest social media technologies, algorithm updates, and industry best practices to keep Dillard’s presence competitive.

Requirements

• Education: Undergraduate Degree in Marketing, Advertising, Business, Fashion Merchandising, or a related field.
• Industry Background: Professional background in retail, fashion, or business; hands-on e-Commerce environment experience is preferred.
• Industry Passion: Passionate about fashion, retail, and keeping up with the latest industry and aesthetic trends.
• Communication Skills: Strong command of grammar, spelling, and punctuation with impeccable proofreading abilities.
• Technical & Platform Proficiency: Active knowledge of major social media platforms, hands-on media production skills (photography/editing), and proficiency in Microsoft Word and Excel.
• Collaboration: Strong collaborative skill to work effectively within the digital marketing and e-Commerce teams on larger-scale projects.
• Adaptability & Organization: Proven ability to multitask, prioritize effectively, and adapt quickly in a fast-paced, deadline-driven environment with meticulous attention to detail.

Preferred

• Hands-on experience as an active social media creator (personal brand or professional portfolio).
• Meta Certified Digital Marketing Associate or Media Planning/Buying Professional.
• Practical familiarity with shooting and editing high-quality product imagery.
• Practical familiarity with shooting, cutting, and editing short-form video content (Reels, TikToks, Shorts).