Social Media Coordinator

Selma, NC (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 days ago

Job Summary

Own the end-to-end social media program for DeWayne's, from concepting and producing short-form video to planning, publishing, engagement, analytics and creator partnerships.

Build and maintain a monthly content calendar aligned to store events
Coordinate with local creators and influencers for collaborations
Analyze performance and adapt strategy with data-driven tests

Job Description

Responsibilities

Short-form video and Reels: Concept, film and edit 4–6 Reels/TikToks per week that hook in the first 2 seconds and hold watch time
Spot trending audio, formats and memes early and adapt them to DeWayne's within 24–48 hours
Shoot product, people and behind-the-scenes content across every department, including seasonal launches like Christmas Land
Produce on-camera, voiceover and staff-featured content; coach team members to appear on camera
Content planning and publishing: Build and maintain a monthly content calendar tied to store events, promotions, new arrivals and holidays
Write captions, hooks, on-screen text and hashtags in the DeWayne's voice
Schedule and publish across Instagram, Facebook and TikTok; support Pinterest, YouTube Shorts and Google Business Profile posts
Capture photography for feeds, Stories, the website and email
Community and engagement: Respond to comments and DMs daily; flag customer service issues to the right department
Run giveaways, polls, Stories interactions and UGC reposts

Requirements

Experience: 2–3 years in a social media role (agency, brand or retail), with 2+ years producing short-form video
Documented trending content: at least 3 Reels or TikToks you personally created that reached 100K+ views each, or performed 5x+ above the account's average
Proof of results with analytics screenshots or exports showing views, reach, watch time, shares and saves — not just links
Experience growing an account: measurable follower and engagement growth over 6+ months
Skills: Strong mobile and camera shooting: framing, lighting, stabilization and clean audio
Fast, sharp editing in CapCut, Instagram Edits or Adobe Premiere Pro — cuts, transitions, captions, text overlays, sound sync
Design basics in Canva and/or Adobe Photoshop/Illustrator for graphics, thumbnails and carousels
Native fluency with Instagram, Facebook and TikTok algorithms, features and best practices
Working knowledge of Meta Business Suite and a scheduling tool (Later, Planoly, Sprout Social or similar)
Clear, punchy copywriting with a strong grasp of hooks and calls to action

Preferred

Social media experience with a retail company, ideally an apparel boutique (fashion try-ons, outfit styling, new-arrival drops)
Influencer or creator partnership coordination
Photography with an iPhone
Bachelor's degree in Marketing, Communications, Digital Media or related field (equivalent experience accepted)

Benefits

401(k)
Employee discount
Health insurance
Paid time off

Salaries

Social Media median pay in the United States

$78K/yr

Most pay falls between $64K and $100K. Based on 4,028 salaries.

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See all DeWayne's salaries

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