Social Media Coordinator – Content Creation Focus at Pirq | Austin, TX | $65K/yr – $85K/yr

Pirq

Social Media Coordinator – Content Creation Focus

Austin, TX (On-site)

$65K/yr – $85K/yrIntern/New Grad3+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end short-form video content for an ecommerce brand across TikTok, Reels, and Shorts.

Own end-to-end short-form content for ecommerce across TikTok, Reels, and Shorts.
Strong IG and TikTok experience with ability to edit on CapCut or Adobe.
Experience filming on-camera and coordinating with creators to drive engagement.

Job Description

Responsibilities

Content Creation
Brainstorm and execute short-form video content tailored for TikTok, Instagram Reels, Stories, and YouTube Shorts.
Film, edit, and publish engaging videos using in-app tools, CapCut, or Adobe Suite. Editing fluency on TikTok and Instagram is a must.
Stay on top of platform trends, sounds, memes, and formats. Bring fresh, on-brand ideas to the table and staying ahead of the curve.
Appear on camera when needed and direct others (team, founder, UGC creators) to create authentic, high-performing content.
Daily Execution
Assist in scheduling posts, writing captions, tagging, and adding music, text, and hashtags for each platform. All with the focus of increasing views, followers, and engagement.
Maintain a cohesive brand aesthetic across platforms while experimenting with new ideas to drive engagement.
Support day-to-day channel management and help bring the brand’s voice and energy to life online.
Collaboration & Campaign Support
Work closely with the Social Media & Community Manager to align on content priorities, creative briefs, and weekly goals.
Assist in identifying and coordinating with influencers and UGC creators to amplify brand reach.
Analytics & Optimization
Track content performance across platforms and identify opportunities to improve engagement and reach.
Use insights to refine editing style, posting times, and creative direction.
Contribute to content recap reports and share learnings regularly with the team.
IRL Content Capture
Attend store visits, events, or team moments to capture behind-the-scenes content and real-world storytelling.

Requirements

1–3 years of experience creating high-performing content for ecommerce, organic and paid social. Strong IG and TikTok experience required; Youtube + CTV a plus.
Experienced in UGC production + best practices.
Comfortable both behind and in front of the camera, with a natural storytelling instinct.
Strong video editing skills using mobile-first tools like CapCut, InShot, or native app editors.
Well-versed in Adobe programs (Illustrator, InDesign, Photoshop, Premiere, After Effects).
A self-starter who is resourceful, creative, and takes feedback well.
Eager to learn about pirq’s products, brand story, and values with an ability to translate that into content that connects and grows our audience.
Must include social media handles and content portfolio when applying.
Willingness to work beyond standard business hours, including evenings and weekends, as needed to meet business demands.

Pirq

From smooth, creamy, and indulgent protein shakes and powders, to juicy, refreshing hydration mixes, every sip is packed with wellness benefits and flavor-to support you and pirq up your tastebuds.

6 employees (1 in marketing)

www.drinkpirq.com