Responsibilities

• Content Creation & Storytelling
• - Create engaging, high-quality social media content, including captions, images, video, and graphics, tailored to each platform
• - Produce high-quality, short-form video for platforms like TikTok, Instagram Reels, and YouTube Shorts
• - Capture high-quality photography in support of storytelling efforts, at campus events, and of student life on campus and in Burlington
• Campaign Execution
• - Work collaboratively with the social media team to execute comprehensive social media strategies that align with enrollment goals and institutional objectives
• - Under the leadership of the Associate Director of Storytelling & PR and in collaboration with the Social Media and Community Specialist, plan, execute, and manage social media campaigns to drive engagement, brand awareness, and enrollment conversions
• - Collaborate with marketing, public relations, and creative teams to ensure campaigns integrate with overall marketing efforts
• Community Engagement & Reputation Management
• - Help manage and grow the College's social media communities by engaging with followers, responding to comments and messages, and fostering positive interactions

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• 1-3 years of professional experience in marketing and communications, including internship experience
• Hands-on management and content creation experience across key social channels (Facebook, Instagram, X, TikTok, LinkedIn, Reddit, YouTube)
• Strong video production and editing skills, with proficiency in tools such as Adobe Premiere Pro and CapCut, and a solid photography foundation, including DSLR cameras, gimbals, lighting, and audio gear
• Proficiency with graphic design for social media using Adobe Creative Suite and Canva
• Exceptional writing, communication, and visual storytelling skills, with the ability to adapt voice and tone across platforms
• Experience with social media management/scheduling platforms, SEO best practices, and analytics tools is a plus

Benefits

• Comprehensive Benefits Package:
• Health Coverage: Medical, dental, and vision insurance with HSA and FSA options
• Paid Time Off: 16 holidays, 4 weeks of vacation, 2 weeks sick time, and 2 days of personal leave
• Retirement: 403(b) plan with 3% employer matching contribution
• Education: Tuition benefits for employees and family members
• Wellness: Gym discount and Wellness programs with up to $300 annual incentives
• Welfare: Short-term and long-term disability coverage, plus life insurance
• Other Perks: Employee Assistance Program (EAP) with counseling services, access to employee discounts and local/national benefit programs