Social Media Coordinator

Responsibilities

• Integrating with the direction of leadership, proactively generate and maintain a social media publishing calendar for each brand: Carrboro Coffee Roasters, Open Eye Cafe, Caffe Driade and Perennial.
• Including informational content such as holidays, hours, menus, products, events, etc
• Including proactive, creative campaigns designed to appropriately deliver against marketing goals
• Including relevant and timely content that engages the unique audiences for each brand
• Including original photography, original short form videos, original short form animation and original graphic designs appropriate for each brand
• Lead the process for team approval and publishing of content across social media platforms to meet the brands’ marketing objectives. Main platforms are Instagram, Facebook and LinkTree.
• Collaborate with leadership to maintain an established unique identity for each brand that is authentic and differentiating using brand-appropriate social media visuals, text and trending music.
• Plan, lead, and measure the effectiveness of social media campaigns.
• Continually monitor social media platforms for opportunities to engage with customers and consumers with a goal of increasing awareness, consideration and loyalty for our brands and products.
• Build and maintain social partnerships/influencer connections.

Requirements

• Demonstrated ability to create original photography, original short form videos, original short form animation and original graphic designs appropriate for social media.
• Demonstrated ability to create and maintain social media calendars and publishing schedules for commercial (not personal) purposes.
• Proficiency in developing accurate and brand-appropriate social media captions, and integrating that text with imagery, videos and music to create engaging social content that is shared with appropriate audiences.
• Proficiency in managing internal approval processes to ensure timely and accurate publication of social media content.
• Experience in social media management and analytics.
• Excellent knowledge of Facebook, Instagram, LinkTree, Google Analytics, Mailchimp, etc.
• Flexible schedule and the ability to travel between locations in Chapel Hill and Carrboro for meetings and to collect content.
• Understanding of consumer and business audience social media preferences.
• Ability to maintain a unique social media presence for multiple brands on multiple platforms simultaneously.