Betches

Social Media Coordinator, Betches Sports (Freelance)

New York City, NY (Remote)

$58K/yr - $73K/yr (Est.)Intern/New Grad3+ years expPart time

Posted 7 days ago

Job Summary

Own the ideation, creation, and rapid execution of Betches Sports content across static, video, and live-reaction formats, while steering the social posting calendar, audience engagement, and real-time coverage of major sports moments.

  • Own content creation and quick-turn editing workflows
  • Lead calendar management and community engagement strategies
  • Drive trend-aware, culture-forward sports narratives

Job Description

Responsibilities

  • Content Creation
  • Ideate, pitch, create and post reactionary content, both static and video, in the tone of Betches Sports
  • Keep a finger on the pulse of major trending sports topics and pitch content that is relevant to the biggest stories happening in sports
  • Be available for quick turn, video edit support as needed
  • Assist in development and creation of serialized sports content
  • Manage cadence of Betches Sports Instagram Stories, building out calendars that include space for both reactionary content and community building interactive series
  • Provide live and reactive coverage for predetermined games and major sports moments, including select nights and weekends.
  • Balance proactive planning with reactive content during fast-moving news cycles.
  • Identify moments worth amplifying in real time and execute quickly.
  • Bring deep knowledge of major sports leagues, athletes, storylines, and fan behavior (especially NFL, F1, WNBA, NWSL, college sports, and pop-culture-adjacent sports moments).

Requirements

  • Deep sports knowledge and genuine sports fandom — this is the #1 requirement. You follow games, athletes, storylines, and online discourse daily.
  • At least 3 years experience creating content for social media, either for yourself or for a Sports/Entertainment brand
  • Working knowledge of Canva and Premiere/Capcut/InShot/Edits or another video editing software
  • A strong POV when it comes to sports content – we don’t report what’s happening in sports, we drive cultural conversations around sports
  • To know ball in a way that allows you to make niche references that the girls will love and appreciate
  • A willingness to rage bait sports fans (without being mean about it)

Preferred

  • Experience working with sports media, digital publishers, or creator-led brands.
  • Familiarity with social analytics and performance-driven iteration.
  • Understanding of how organic social content supports broader brand, editorial, or sponsorship goals.
  • A genuine fan of Betches who understands our voice, humor, and cultural influence.

Salaries

SalaryGuide estimate

$58K/yr – $73K/yr

Modelled from 13 comparable roles.

Social Media median pay in the United States

$78K/yr

Most pay falls between $64K and $100K. Based on 4,028 salaries.

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Social Media Coordinator, Betches Sports (Freelance)

Betches · New York City, NY · Remote