Social Media Coordinator

New York, USA (On-site)

$60K/yr – $70K/yrMid Level1+ years expFull time

Posted 6 months ago

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Job Summary

Own social narrative and community leadership for a beauty brand, turning live TikTok sessions, on‑camera content, and influencer partnerships into audience growth and engagement.

  • Social Ownership: Manage brand voice and channel strategy across TikTok, Instagram, Facebook, Pinterest, and more.
  • Content & Creator: Produce on‑brand content, curate assets, and run live streams to drive engagement and traffic.
  • Measurement & Optimization: Track engagement, traffic, and follower growth to inform content and live-stream cadence.

Job Description

Responsibilities

  • Collaborate with our Social Media Managers to establish and enhance our brand's online identity.
  • Contribute to the development of a comprehensive digital strategy, creating compelling content aligned with our digital marketing objectives, and implement it across various social media platforms, including but not limited to Facebook, Twitter, Instagram, TikTok, and Pinterest.
  • Community engagement on all social media platforms. (Responding to comments, direct messages/inquiries and engaging our following)
  • Actively manage and monitor our social media accounts, ensuring a consistent brand voice across all platforms.
  • Identify and capitalize on emerging media opportunities, establishing connections with influential figures in the social media landscape.
  • Generate engaging branded content, identify digital media opportunities, foster connections with influencers, and analyze web traffic and engagement metrics.
  • Conduct content curation, including the creation of graphics, reels, video content, etc.
  • Must be comfortable being on camera and engaging with our audience via live streaming regularly.
  • The ideal candidate will bring a blend of creativity, data-driven decision-making, and a collaborative spirit to drive optimal results.
  • Daily TikTok live sessions

Requirements

  • Fully on-site position. Remote work not available. Passionate and excited to be a part of the brand and the beauty space.
  • 1+ years of experience as a marketing coordinator, social media specialist, or in a similar role.
  • Proven ability to create compelling SEO content in various formats, including text, image, and video.
  • Strong understanding of trends across multiple social media platforms, including TikTok and Pinterest.
  • Excellent communication skills, coupled with effective time management and a strong work ethic.
  • High level attention to detail & organization required.
  • Able to compile data and update reports accordingly
  • Professional exposure collaborating with a brand
  • Hands on attitude, analytical and ambitious.
  • Must have experience with Canva, Adobe Photoshop, Capcut or other video editing software , Microsoft Excel, PowerPoint, Word, Google Docs/Sheets

Benefits

  • Medical Insurance- (Health, Dental, Vision)
  • Paid Time Off
  • 401K
  • Plum Benefits Discounts
  • Career growth opportunities within a rapidly expanding company
Bask & Lather logo

Bask & Lather

Bask & Lather Co. is a unique direct to consumer haircare brand on a mission to help women around the world grow and keep hair they love. We take pride in offering powerful, natural products at accessible prices—because healthy hair should never be out of reach.

Founded in 2020
Yonkers, New York, USA
16 employees (7 in marketing)