Responsibilities

• Collaborate with internal marketing, sales, and education personnel to understand potential impacts of social media
• Assist with planning, scheduling, and publishing content across key platforms including Instagram, Facebook, LinkedIn, YouTube, TikTok, and emerging platforms.
• Maintain a consistent posting cadence aligned with marketing campaigns and product initiatives.
• Ensure posts reflect company messaging, brand voice, and product positioning.
• Support initiatives designed to grow followers, increase engagement, and expand reach across all channels.
• Monitor comments, direct messages, and discussions to help foster meaningful engagement
• Identify opportunities to participate in relevant conversations and trending topics.
• Assist with the company's entry and growth on TikTok, identifying content formats that perform well
• Monitor trending TikTok formats, sounds, hashtags, and viral content opportunities.
• Experiment with short-form video strategies to maximize reach and discoverability.

Requirements

• Strong interest in social media platforms and digital trends
• Familiarity with major platforms including Instagram, TikTok, LinkedIn, Facebook, YouTube, others
• Ability to recognize trending content formats, memes, and viral opportunities
• Excellent written communication skills
• Highly organized with strong attention to detail
• Ability to learn quickly and work collaboratively within a marketing team

Preferred

• Experience managing personal and brand social media accounts
• Familiarity with short-form video creation
• Experience with social media analytics