Responsibilities

• Consultation pipeline from social You are accountable for driving qualified local leads to book consultations — not for vanity metrics. You will own the full conversion path from content to click to booked appointment: the content itself, the call-to-action strategy, the link-in-bio and DM funnel, story flows, and any offer or hook that moves someone from interested to scheduled. You will review consultation attribution weekly and adjust accordingly.
• Local audience strategy This is a Greenwood Village and South Denver market play. You know this community, or you learn it fast. You understand who our member is — primarily women 25–55 who are serious about their health, their body composition, and their long-term wellness — and you build content that speaks directly to her life, her goals, and her hesitations. You identify local influencer and community partnership opportunities that extend reach organically into our target geography.
• Content calendar and daily execution You build and manage a structured content calendar across Instagram, Facebook, and TikTok — typically 2–3 posts per day, prioritizing quality and conversion over volume. Every piece of content has a clear purpose: brand credibility, audience growth, or consultation conversion. You know which is which before you post it.
• Community management and lead response Inbound DMs and comments are warm leads. You treat them that way. Response time matters. You know how to move a conversation from "what's your pricing?" to "here's a link to book your consult." You set and maintain standards for response quality and speed.
• UGC and member story pipeline You build a steady pipeline of real member stories — video testimonials, transformation narratives, day-in-the-life content — that you source, permission, and produce with internal and member partners. This is your highest-converting content type and you treat it as such. All member success content must be reviewed for compliance before posting — no outcome guarantees, no before-and-after medical framing.
• Creative production You design or direct visually compelling, on-brand content. You are capable in Canva or Adobe at minimum. You can shoot and edit short-form video to a premium standard. You know what "luxury health club" looks like on Instagram vs. what "authentic community" looks like on TikTok and you can execute both without looking like you're trying too hard on either.
• Performance reporting Weekly reporting against the consultation booking target. You track content performance by type, format, and CTA — and you use that data to make decisions, not just describe what happened. You bring a point of view on what's working and what to change.

Requirements

• 3–5 years running social media with a demonstrable lead generation outcome — not just growth metrics.
• Fluency across Instagram, Facebook, and TikTok — organic strategy, content formats, algorithm behavior, and what actually converts in each environment.
• Strong short-form video skills — shooting, editing, scripting. You are comfortable on camera directing others and capable of producing polished content without a full production team behind you.
• Experience in a health, fitness, wellness, or other high-consideration consumer category. You understand how people make decisions about their bodies and their health, and you know how to speak to that without being clinical or preachy.
• Local market instincts. You know how to build an audience in a specific geography, not just a generic one.
• Design proficiency — you produce graphics that look premium, not templated.
• Sharp written voice — you can write copy that sounds like a real person talking to someone they respect, not a brand announcement.

Preferred

• You have worked inside a premium health club, medical fitness, or concierge wellness environment before.
• You have built or managed a DM-to-booking conversion funnel and can walk us through how it worked.
• You understand compliance considerations in health and wellness content — you know the difference between an experience claim and an outcome guarantee.
• You have a network of local micro-influencers or community relationships in the South Denver market.