Responsibilities

• Serve as the primary content creator for Women’s Care, producing engaging photo and video content for social media, campaigns, recruitment and internal initiatives.
• Manage all Women’s Care social media accounts, including enterprise, careers and location-specific channels.
• Develop and maintain social media content calendars.
• Travel to Women’s Care locations throughout Florida to capture provider interviews, patient education, practice highlights, team culture, events and community involvement.
• Plan and execute content shoots, including concepts, scripts, interview questions, shot lists, lighting, audio and on-camera direction.
• Edit photos and short-form videos into polished, platform-ready content.
• Write, schedule and publish content tailored to each platform and audience.
• Monitor and manage all comments, direct messages, mentions, tags and community interactions.
• Engage with followers in a timely, professional and brand-aligned manner.
• Respond to routine questions and escalate patient concerns, complaints or sensitive topics according to established guidelines.

Requirements

• Bachelor’s degree in marketing, communications, public relations, journalism, digital media or a related field, or equivalent professional experience.
• Two or more years of experience in social media, content creation, digital marketing, photography, videography or multimedia production.
• Portfolio demonstrating strong social media content, photography, videography and video-editing skills.
• Experience managing multiple social media accounts, brands, markets or locations.
• Strong copywriting, storytelling, interviewing and community-management skills.
• Hands-on experience creating short-form video content for platforms such as Instagram, Facebook, TikTok and LinkedIn.
• Proficiency with photo- and video-editing tools such as Adobe Premiere Pro, Lightroom, CapCut or similar platforms.
• Working knowledge of cameras, lighting, microphones and mobile content-production tools.
• Experience with social media scheduling, publishing and analytics platforms.
• Ability to interpret performance data and use insights to improve content and engagement.

Preferred

• Healthcare, multi-location or regulated-industry experience is a plus
• Experience using HubSpot for social media content scheduling and publishing is a plus
• Experience supporting recruitment, employer branding or paid social campaigns is a plus

Benefits

• Competitive compensation package
• Health, dental, and vision benefits
• Paid time off and paid holidays
• 401k plan