Responsibilities

• Manage the College’s official social media channels by planning, creating, publishing, and monitoring engaging content that supports enrollment, student success, institutional priorities, and community engagement.
• Monitor platform performance and recommend content strategies that strengthen audience engagement.
• Produce photography, videography, and multimedia content for social media, digital signage, communications campaigns, and institutional storytelling.
• Manage content production from concept through final delivery while using industry-standard creative software and AI-assisted creative tools to produce high-quality, on-brand content.
• Manage the College’s digital signage program by planning, scheduling, and publishing content that supports institutional communications and campus engagement.
• Coordinate with the Director of Strategic Content & Communications on messaging priorities and collaborate with IT to maintain signage systems and equipment.
• Create graphic design and other visual assets for social media, digital signage, email, web, and other digital communication channels.
• Ensure all creative assets are visually engaging, accessible, on-brand, and optimized for their intended audience and platform.
• Serve as a departmental resource for AI-assisted content creation by identifying emerging creative tools and recommending responsible practices that improve content production while maintaining the College’s brand, accuracy, accessibility, and quality standards.

Requirements

• Bachelor’s degree in Communications, Graphic Design, Media Studies, Marketing, Journalism, or a related field.
• At least two (2) years of professional experience managing organizational social media accounts and creating digital content for an organization, agency, or educational institution.
• Experience in graphic design, photography, and videography, including creating content for digital communication channels.
• Experience managing digital signage platforms or comparable digital content management systems.
• Demonstrated portfolio showcasing social media content, graphic design, photography, and videography created for organizational or brand communications.
• Demonstrated ability to manage organizational social media accounts, including content planning, creation, publishing, audience engagement, and performance analysis.
• Proficiency in graphic design, photography, and videography with the ability to create engaging digital content for social media, digital signage, and other institutional communication channels.
• Working knowledge of Adobe Creative Suite or equivalent professional creative software, including Premiere Pro, After Effects, Photoshop, Illustrator, and Lightroom.
• Working knowledge of AI-assisted creative tools and emerging media technologies, with the ability to incorporate them into content creation while maintaining quality, accuracy, accessibility, and brand standards.
• Ability to adapt and optimize digital content for multiple platforms, including social media, digital signage, websites, email, and other digital communications.

Preferred

• Experience in higher education or another institutional communications environment.
• Bilingual in English and Spanish.
• Experience using AI-assisted creative tools to support graphic design, photography, videography, or digital content creation.