Social Media and Content Specialist at University of Central Oklahoma | Edmond, OK

University of Central Oklahoma

Social Media and Content Specialist

Edmond, OK (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own social messaging and campus engagement by planning calendars, coordinating content, and monitoring channels with tight cross-team collaboration for timely responses and campus visibility.

Plan and manage social calendars across platforms and implement timely posts.
Coordinate content with campus photographers, Broncho Bunch, and student influencers to fuel posts and campaigns.
Monitor online presence, escalate issues, and generate engagement and campus-reaction reports with University Communications input.

Job Description

Responsibilities

Create and maintain social media plans/calendars for all social platforms.
Lead efforts to gather and create written and visual content for all social media platforms.
Serve as a representative of the university in campus interactions and activities and engage with the Central community.
Implement planned social media posts and respond in a timely fashion to comments and messages on the university’s main social media accounts.
Use the university’s social media management tool for management and engagement of primary channels and college and department accounts, as well as search and monitor individual social media channels for engagement with relevant content, keywords, locations and hashtags.
Monitor UCO’s online presence and escalate potential issues when appropriate to University Communications leadership.
Create engagement reports to monitor success on digital platforms.
Build strong relationships with members of the campus community and engage in campus events and activities.
Assist with university online calendar content.
Assist with management of UCO’s student influencer group, Broncho Bunch.

Requirements

Requires associate degree or vocational training in communications, public relations, marketing or related field, 1+ year of relevant work experience (including internships/student employment) or equivalent combination of education and experience.

Preferred

Bachelor's degree in communications, public relations, marketing or related area.
Familiarity with university environment.
Working knowledge of AP Style and digital accessibility principles.

Benefits

Regular, full-time, hourly, non-exempt, and benefit-eligible staff position.
For more benefit information visit Why Work at UCO?

University of Central Oklahoma

With strong connections throughout the Oklahoma City metro, the University of Central Oklahoma is dedicated to developing in students the confidence to succeed through transformative learning experiences. Central prides itself as a smart investment for success, preparing future leaders in an opportunity-rich environment, with access to more than 200 student organizations and the internship, employment, entertainment and cultural offerings of the rapidly growing Oklahoma City metropolitan area. Founded in 1890 and accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools, Central connects its more than 16,000 students to unmatched value found in 121 undergraduate areas of study and 74 graduate programs from its main campus in Edmond and facilities throughout the metro area.

Founded in 1995

Edmond, Oklahoma, USA

2.7K employees (169 in marketing)

uco.edu