Responsibilities

• Own and maintain a content calendar that includes both organic posts and paid social campaigns.
• Flag content intended for paid promotion and coordinate timing across channels.
• Collaborate with all stakeholders across marketing, creative, and franchise operations to ensure content aligns with campaign objectives, brand moments, and product launches.
• Serve as the bridge between original content and execution by developing clear, detailed briefs for social campaigns.
• Communicate campaign objectives into actionable direction for content production. These responsibilities include:
• Develop written briefs that specify messaging, format, platform requirements, and visual direction.
• Ensure all paid creative assets are on-brand and align with the broader content calendar.
• Manage the review and approval of creative assets with the Performance Media Manager.
• Develop content across all social media channels, maintaining brand voice and consistency.
• Oversee scheduling and publishing using social media tools, with a focus on timing and brand alignment.
• Stay up to date with evolving platforms and trends.
• Create performance reports across both organic and paid social channels.
• Establish a framework that tracks reach, engagement, content performance, and paid creative effectiveness. These responsibilities include:
• Deliver regular performance recaps.
• Identify performance trends including what formats, messages, and visuals are resonating across both paid and organic placements.
• Translate data into clear, actionable recommendations for future content planning and creative briefing cycles.
• Report on creative and content performance.
• Act as a resource for franchise locations navigating local social media content needs.
• Develop toolkits, templated frameworks, and governance guidelines that support local teams to maintain brand consistency across all locations.
• Maintain an active presence in brand social communities by monitoring and responding to comments and messages; monitor social media for brand mentions, sentiment trends, competitive activity, and platform developments; summarize findings into observations that help content planning and decisions.