Social Media & Content Specialist - Sports

Carlsbad, CA (On-site)

$71K/yr – $73K/yrMid Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Content ownership across social for a collectibles line with multi-phase storytelling, real-time athlete moments, and community engagement.

  • Content Engine: Build platform-native campaigns across social for releases, signings, and memorabilia launches.
  • Community & Lifecycle: Extend product lifecycle from tease to secondary market and engage collectors, breakers, and shops.
  • Creative & Compliance: Write copy, shoot and edit content, and ensure licensing and athlete agreements are in play.

Job Description

Responsibilities

  • Content Engine: Build platform-native campaigns across social for releases, signings, and memorabilia launches, with multi-format content.
  • Community & Lifecycle: Extend product lifecycle from tease to secondary market, manage comments/UGC and engage collectors, breakers, shops.
  • Creative & Compliance: Write compelling copy, shoot and edit content, ensure licensing, athlete agreements, and brand voice alignment.
The Upper Deck Company logo

The Upper Deck Company

2.8 Glassdoor

Upper Deck, headquartered in Carlsbad, Calif., is a worldwide sports and entertainment company built on the pillars of quality craftsmanship, authenticity and innovation with a dedication to creating products that turn memorable moments into collectibles. Upper Deck revolutionized the sports trading card industry with anti-counterfeit holograms, high quality card stock and stunning photography in its inaugural 1989 baseball set, and since then its mission has been to capture the excitement of the game and deliver it to fans of all ages. The cornerstone of Upper Deck’s business, which opened in 1989, is based on sports trading cards. As its brand has evolved to include other products over the years, the company now creates exclusive memorabilia, gaming products, collectible cards and a wide array of sports trading cards.Find more information at www.upperdeck.com, www.upperdeckstore.com, www.UpperDeckBlog.com or follow us on Facebook (UpperDeck), Twitter (@UpperDeckSports and @UpperDeckEnt), and YouTube (udvids).

Founded in 1988
Carlsbad, California, USA
609 employees (298 in marketing)
24% recommend to a friend
53% CEO approval

Traffic Signals

Monthly Visitors
148.6K
Traffic Source Mix
Search
50.4%
Direct
41.6%
Referral
4.4%
Social
2.9%
Paid
0.6%

Headcount Trend

Current headcount: ~610

Marketing Team

Marketing Team Size
98 (16% of company)
Marketing Roles Posted (Last 30 Days)
2

Recent News