Responsibilities

• Develop and execute engaging social media content strategies tailored to various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality visual content using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance posts and campaigns.
• Manage daily social media activities using scheduling tools like Hootsuite and Buffer, ensuring consistent posting and brand voice.
• Monitor social media channels through social listening tools to gather insights on audience sentiment and emerging trends.
• Analyze media performance metrics using Google Analytics, social media analytics, and marketing online analytics to optimize content effectiveness.
• Collaborate with Owner to align messaging and branding efforts.
• Execute targeted Facebook Advertising campaigns to boost reach and engagement while tracking ROI for continuous improvement.
• Engage with followers by responding promptly to comments, messages, and inquiries to foster strong community relationships.
• Conduct keyword research and implement SEO best practices within content for increased visibility across digital platforms.
• Stay updated on the latest social media trends, platform updates, and industry best practices to keep strategies fresh and innovative.

Requirements

• Proven experience in social media management, content creation, or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite for media editing and visual content development.
• Familiarity with social listening platforms like Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Knowledge of SEO principles, Google Analytics, web analytics tools, and marketing performance monitoring techniques.
• Ability to craft compelling written content with excellent proofreading skills tailored for diverse audiences across multiple platforms.
• Experience in managing paid advertising campaigns on Facebook or other social media platforms with measurable results.
• Strong understanding of social media platforms’ algorithms, best practices for content marketing, and community engagement strategies.
• Excellent relationship management skills with the ability to collaborate effectively across teams while maintaining a positive online presence.
• Knowledge of video editing tools for creating dynamic multimedia content that enhances storytelling efforts.
• A proactive attitude with a passion for digital marketing innovation combined with analytical thinking to interpret data insights into actionable strategies.

Benefits

• Flexible schedule