Responsibilities

• Channel management & strategy
• Own the grid: Manage, schedule, and publish consistent content across LinkedIn, YouTube, Reddit, and Meta.
• Multi-channel strategy: Define and execute the optimal strategic posting cadence for new or growing channels including YouTube, Reddit, and Meta.
• Community engagement: Monitor comments, foster industry discussions, and build relationships with our audience.
• Multi-Format content creation
• Social-first content: Translate our core messaging into diverse formats, including crisp written posts, eye-catching infographics, static visuals, bite-sized videos (Reels/Shorts), and longer-form video content.
• Content repurposing: Take long-form content (blogs, whitepapers, webinars) and slice it into highly consumable, platform-native micro-content.
• Live event coverage: Partner with our on-the-ground teams during major industry events (e.g., Cannes Lions) to provide dynamic real-time content.
• Design & editing: Light graphic design and video editing to ensure all assets are polished, on-brand, and optimized for their respective platforms.
• Employee engagement & visibility

Requirements

• A proven track record of managing social media specifically for B2B companies .
• An understanding of algorithmic best practices for LinkedIn, YouTube, and Meta, as well as the unique cultural nuances/unwritten rules of Reddit.
• Experience with creator tools (e.g., Canva, Figma, Adobe Premiere, CapCut) to quickly spin up visuals and edit engaging short-form video.
• Familiarity with social media analytics platforms and reporting tools.
• Excellent time management skills with the ability to self-start, manage a content calendar, and hit daily deadlines.
• A customer-centric approach to content creation.
• Strong writing, editing, and proofreading skills, with an eye for detail, tone, and accuracy.
• A proactive and collaborative mindset – you're curious, creative, and enthusiastic to share ideas and ask questions.

Preferred

• Preferred: Potential willingness to be on camera, do voice overs, or appear in social content.
• Preferred: Knowledge of the ResTech and/or AdTech industries