Social Media Content Specialist

Responsibilities

• Capture professional photography (patient stories, team culture, office environments, events, and educational content) at our practices.
• Create and manage social media content across our channels (planning, writing, designing, scheduling, and community engagement).
• Design internal marketing materials, posters, and updates using Canva (and related tools).
• Produce occasional video content, including for internal meetings and training.
• Update website content, Google business account, and supporting pages as needed.
• Maintain basic online hygiene, responding to Google reviews, maintaining SEO efforts, and ensuring online directories are accurate.
• Help with outreach to referral partners and local contacts to support patient growth.
• Contribute ideas, insights, and recommendations on marketing strategy, content direction, and campaign approaches.
• Support the longer-term marketing vision by developing outreach to large employers, including HR departments and manufacturing plants, to build relationships and support patient growth.
• Travel occasionally within Ohio (primarily to Toledo, Tiffin, Marion, and the greater Columbus area). Travel is limited and reimbursed.

Requirements

• A portfolio demonstrating photography, social media content creation, and visual storytelling (healthcare, dental, or service-industry examples are a plus but not required).
• Strong skills in content creation, social media management, and graphic design tools (Canva required; Adobe or similar is a plus).
• Ability to shoot quality photos and produce simple video content.
• Clear writing and communication skills with an eye for brand consistency.
• Comfort managing multiple projects and working across locations and brands.
• Interest in contributing to marketing strategy and campaign thinking, not just pure execution.
• Valid driver’s license and willingness to travel occasionally within Ohio.
• Availability to attend occasional marketing events outside regular business hours.
• Columbus-area base preferred.

Preferred

• Experience in healthcare, dental, multi-location businesses, or professional services.
• Familiarity with basic website content management (particularly WordPress and Wix).
• Understanding of patient privacy/HIPAA considerations in marketing materials.

Benefits

• 401(k)
• 401(k) matching
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance