Responsibilities

• Own and be accountable for performance and growth of the Lottery’s organic social media function
• Develop and execute social-first content strategies for Mater Lotteries in alignment with overall team objectives.
• Plan, create and publish platform-native content (video, reels, stories, posts) optimised for engagement and conversion
• Lead content shoots and production, working closely with creators, agencies and internal teams
• Map, test and apply AI tools for content creation
• Contribute to content marketing strategies working in partnership with Lifecycle and Brand teams such as written content including blogs, landing pages and campaign messaging
• Develop and test value propositions to understand supporter motivations
• Prepare clear agency briefs, timelines and budgets
• Ensure all supporter‑facing content aligns with brand guidelines and tone of voice
• Provide executive summaries of key reports for the Head of Digital – Lotteries

Requirements

• Hands-on experience managing production workflows and projects, including timelines, stakeholder communication and delivery tracking across different channels.
• Proven analytical skills with the ability to use data to guide decisions.
• At least 3 years’ experience in social media and content management, with proven experience delivering commercially effective content that drives tangible results
• Experience in quality assurance of marketing assets, including proofreading and effectiveness assessment.
• Solid understanding of digital growth, acquisition marketing, social media, digital publishing and asset management.
• Familiarity with best‑practice digital marketing techniques.
• Experience administering social accounts and working with content management systems (CMS).
• Proven ability to create channel‑appropriate content.
• Strong interpersonal skills and the ability to collaborate effectively to achieve campaign outcomes.

Preferred

• Experience operating in environments with a steady flow of content, where planning, prioritisation and quality are equally important (e.g. eCommerce, media, etc)
• Familiarity with AI tools for content ideation and production
• Experience working with agencies, creators or influencers
• Understanding of acquisition-focused marketing and conversion-driven content

Benefits

• Increase your take-home pay with generous salary packaging options, including meal and entertainment benefits
• Grow your career with access to industry-leading training and professional development through Mater Education
• Wellbeing support through our Employee Assistance Program and on-site pastoral care teams
• Access a range of health and wellbeing services with a corporate discount on private health insurance
• Exclusive discounts across dining, retail, travel, accommodation (just to name a few!)
• Stay active with unlimited access to discounted gyms via the Fitness Passport program
• Convenient, discounted on-site parking
• Enjoy great food with reduced prices at our campus cafés and coffee spots
• Join Queensland’s Largest and Most Innovative Not-for-Profit Healthcare Team.
• Be part of something bigger. Make your move with Mater . #GETBETTERWITHMATER