Social Media Content Specialist at Jesse James Beads | Bethlehem, PA | $12/hr – $15/hr

Social Media Content Specialist

Bethlehem, PA (On-site)

$12/hr – $15/hrEntry LevelPart time

Posted 4 months ago

Drive cross-channel social media content creation and optimization to grow engagement and reach.

Own content planning and execution for Facebook, Instagram, YouTube, and TikTok.
Must-have: portfolio showing successful social campaigns and strong visuals.
Work with branding/PR to maintain consistent messaging and online reputation.

Develop and execute engaging content strategies tailored for various social media channels, including Facebook, Instagram, YouTube, and TikTok.
Create visually appealing photos and videos.
Assist in content planning
Conduct social listening to gauge audience sentiment, identify trending topics, and gather insights for content optimization.
Implement SEO best practices and keyword research to increase content visibility and reach targeted audiences effectively.
Collaborate with our team to align messaging with branding goals and manage online reputation.
Analyze social media growth and identify options to help capture more followers and engagement on posts.
Engage actively with followers by responding to comments, messages, and reviews to nurture community relationships.

Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns. (Please include portfolio when submitting resume)
Proficiency in photography and video editing
Knowledge of SEO techniques, keyword research and social listening tools.
Strong understanding of branding principles, public relations practices, and relationship management within digital spaces.
Ability to produce high-quality photography and video editing content that aligns with brand messaging.
Excellent proofreading skills ensuring all content is accurate, engaging, and aligned with brand voice.