Social Media and Content Specialist

Responsibilities

• Social Media Management and Growth
• Plan content, monitor platform and industry trends, and improve reach, follower growth and engagement.
• Analyze performance data and develop and implement account growth strategies.
• Content Development, Writing and Branding
• Independently develop topics, creative concepts, original articles, video scripts and social media copy.
• Turn legal developments, attorney insights and approved case highlights into engaging articles, visual posts and short videos.
• Adapt content and presentation to each platform to improve readership, engagement and sharing.
• Support attorneys’ personal brands and the firm’s brand presence and industry visibility.
• Video Production
• Independently film and edit short videos, including captions and post-production.

Requirements

• At least 3 years of experience in social media management, digital marketing or content creation.
• A proven track record of account growth or lead generation, supported by case studies, performance data and a clear explanation of your contribution.
• Strong written and spoken English and Mandarin, with the ability to independently write articles, social media copy and video scripts.
• Ability to plan, film and edit videos independently, using CapCut, Adobe Premiere Pro or similar tools.
• Familiarity with Xiaohongshu (RED), WeChat Official Accounts, YouTube and LinkedIn, including their content rules and operating practices.
• Ability to use data to improve content and growth strategies, with attention to audience relevance, qualified inquiries and conversions.
• Initiative, strong follow-through and the ability to manage multiple content projects, coordinate filming schedules and follow content review and confidentiality requirements.

Preferred

• Experience developing brand or employer brand content for law firms or professional services businesses or building and managing personal brands for attorneys or executives.

Benefits

• Medical, Dental & Vision Insurance
• 401(k)
• Paid Sick Leave
• Paid Holidays
• Paid Vacation
• Employee Birthday Celebrations
• Fun Team-Building Activities
• Occasional Office Lunches