Social Media and Content Specialist at Eufora International | Carlsbad, CA

Eufora International

Social Media and Content Specialist

Carlsbad, CA (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive social content creation and growth strategy for Eufora, owning creator partnerships, performance creative, and platform growth.

Own the end-to-end social content calendar and content production across TikTok and Instagram.
Must-have: proven ability to grow social accounts through content creation (not just management).
Standout: building creator and affiliate ecosystems with on-site execution and fast iteration.

Job Description

Responsibilities

Content Creation + Creative Strategy: Concept, shoot, and edit daily lo-fi content and high-impact campaign content for social platforms
Develop performance-driven creative designed to convert, not just engage
Lead ideation rooted in trends, culture, and platform behavior - translating insights into scroll-stopping content
Collaborate with the Creative team to bring larger brand stories and campaigns to life
Continuously test, iterate, and optimize content based on performance
Social Growth + Platform Strategy: Identify and execute growth levers (formats, hooks, trends, series, storytelling frameworks)
Track performance, analyze insights, and refine content direction based on what’s working
Stay ahead of platform updates, algorithm shifts, and emerging opportunities
Creator Community + Affiliate Ecosystem: Build and nurture a community of creators and affiliate partners to expand reach and drive revenue
Identify and onboard creators aligned with the Eufora brand and aesthetic

Requirements

Proven track record of growing social accounts through content (not just management)
Deep understanding of TikTok and Instagram, including trends, formats, and conversion tactics
Strong eye for aesthetic, storytelling, and content composition
Skilled in shooting and editing content (iPhone + camera, short-form video, etc.)
Experience with performance creative and testing frameworks
Comfortable on camera and able to create content featuring self or talent
Strong copywriting skills with an instinct for hooks and engagement
Analytical mindset with the ability to interpret data and optimize accordingly
Highly organized, proactive, and adaptable in a fast-paced environment
Passion for beauty, wellness, and culture

Benefits

Location & Benefits This role is onsite at Eufora International headquarters in Carlsbad, California, working closely with the Marketing and Creative teams.
Eufora offers competitive compensation and benefits, including medical, dental, life insurance, 401(k), and paid time off.

Eufora International

3.4 Glassdoor

Our journey began in 1997 with one simple belief: Nature is Genius.So, with relentless curiosity for innovation, we sought to create the next age of beauty and hair care with nature as our guide. Every ingredient in our formulas has a purpose and every ounce nourishes your hair, skin and scalp.Eufora's advanced technology utilizes important botanical extracts that have been scientifically proven to benefit the hair, scalp and skin. We never use fluff ingredients that sound good on the label, but don't provide any real benefit. You can count on Eufora to deliver substance without hype, because when it comes to quality, we believe there are no compromises.

Founded in 1997

Carlsbad, California, USA

121 employees (18 in marketing)

www.eufora.net

62% recommend to a friend

63% CEO approval