Responsibilities

• Own content creation from idea to post across all Dairy Boy social channels
• Capture and edit short-form video and photo content for launches, events, campaigns, product stories, and behind-the-scenes moments
• Maintain a steady content pipeline across Dairy Boy and brand extensions including The Farmstand and Study Break
• Create across key content categories: product, styling, lifestyle, founder, BTS, and culturally relevant moments
• Stay on top of platform behavior, content trends, and shifts in online culture — and identify opportunities worth acting on
• Support content calendars, asset organization, shoot logistics, posting, and community engagement (comments, DMs, replies) as needed
• Track performance and surface insights on what's resonating, what audiences are responding to, and where to refine
• Partner cross-functionally with marketing, creative, e-commerce, and brand teams to ensure content supports broader business priorities
• Support UGC efforts and influencer seeding for amplification across owned channels

Requirements

• 2+ years of experience in social media content creation or a related role
• Strong command of Instagram, TikTok, and platform-native content formats
• Sharp editing skills and visual instincts — you can create content that feels polished, current, and tonally consistent
• A strong eye for storytelling, composition, pacing, and what makes content emotionally compelling
• Clear creative point of view and strong taste
• Ability to move quickly, stay organized, and manage multiple priorities without losing attention to detail
• Collaborative mindset with a willingness to be both strategic and hands-on
• Deep interest in fashion, lifestyle, and brand storytelling, with a strong sense of what feels culturally relevant