Responsibilities

• Develop and implement comprehensive social media strategies across various platforms such as Facebook, Instagram, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create engaging, high-quality content including written posts, graphics, videos, photography, and multimedia assets
• Manage social media scheduling and publishing using applications such as Hubspot
• Monitor social media channels through social listening tools and analytics platforms like Google Analytics and web analytics to gauge audience sentiment and campaign effectiveness.
• Conduct keyword research and SEO optimization to enhance content discoverability on search engines.
• Collaborate with the public relations team to craft messaging that aligns with branding goals and manages media relations effectively.
• Track digital marketing performance metrics regularly, analyze social media analytics, and prepare detailed reports to inform ongoing marketing strategies.
• Engage with followers through social media communication, relationship management, and community building efforts to foster brand loyalty.
• Edit videos using media editing tools for promotional campaigns or content marketing initiatives aimed at increasing reach.

Requirements

• Proven experience in social media management, content creation, graphic design
• Proficiency in media editing tools.
• Strong understanding of social media platforms’ algorithms
• Knowledge of SEO principles, keyword research techniques, web analytics tools like Google Analytics, and marketing online analytics.
• Excellent writing skills with an eye for proofreading and editing engaging content tailored for diverse audiences.
• Ability to analyze social media data to optimize campaigns effectively; familiarity with social media analytics platforms is preferred.
• Strong relationship management skills with the ability to collaborate across teams including PR, marketing, and creative departments.
• A passion for staying current on digital trends, new media formats like video storytelling, photography techniques, and emerging social platforms.

Benefits

• Health insurance