Responsibilities

• Develop and execute creative social media content strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality visual content using Adobe Photoshop, Adobe Illustrator, and other media editing tools to enhance posts and campaigns.
• Manage social media scheduling and publishing using tools like Hootsuite and Buffer to ensure consistent content delivery.
• Monitor social media channels through social listening techniques to gather insights on audience preferences and industry trends.
• Analyze social media analytics and marketing online analytics to measure campaign performance, optimize content, and report on key metrics.
• Collaborate with public relations teams to ensure brand messaging is cohesive and impactful across all channels.
• Implement social media advertising campaigns on platforms such as Facebook Advertising to increase reach and engagement.
• Conduct keyword research for content optimization and SEO purposes to improve visibility in search results.
• Engage with followers through social media communication, relationship management, and timely responses to foster community growth.
• Support branding initiatives by creating compelling multimedia content including videos, photography, and graphics that resonate with target audiences.

Requirements

• Proven experience in social media management, content creation, graphic design, and digital marketing performance monitoring.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), media editing tools, and social media management applications like Hootsuite or Buffer.
• Strong understanding of social media platforms’ algorithms, analytics tools such as Google Analytics and web analytics for measuring campaign success.
• Knowledge of SEO best practices, keyword research techniques, and social listening tools to inform content strategy.
• Excellent writing skills with a keen eye for proofreading and editing to ensure high-quality content output.
• Ability to analyze data from social media analytics and marketing performance metrics for continuous improvement.
• Experience with Facebook Advertising campaigns and digital marketing strategies that drive measurable results.
• Strong relationship management skills combined with effective communication abilities across diverse audiences.
• A proactive mindset with the ability to manage multiple projects simultaneously while meeting deadlines.

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance